Have you ever been told about an amazing shop thats right on your doorstep that you can never find? Well imagine having a website that never appeared on anyone’s search results…that’s where Search Engine Optimisation (SEO) and Funky Digital can help.

SEO refers to the process by which a website is made more search engine-friendly. There are numerous techniques which can be implemented in order to help your site rise up the search engine results pages (SERPs) by making it easier for search engines to find, index, understand and rank in their results for relevant search terms.

The higher you appear in the search engines for your brand, products and services, the more click through traffic you can expect to receive. Being top of Google, or even on the first page has considerable clickthrough benefits.

SEO campaigns can be divided into two main categories;
On Page Search Engine Optimisation – the work which is carried out on the website itself.
Off Page Search Engine Optimisation – the SEO techniques that are performed off the site for the benefit of your overall search engine optimisation.

At the start of all search engine optimisation projects we would review a client’s full linking profile to establish the shortfalls in comparison to the client’s competitors who are on page one for the main target keywords. Depending on the clients current linking profile we would then set out an off page monthly workflow plan in order to increase the client’s backlinks.

Each project is reviewed on an individual basis to determine the best methods to apply to each project so that, from an off page perspective, all steps are taken to increase a website’s linking profile. After the first few months of the off page strategy has been implemented each project is then reviewed to determine the effects of the work done so far and to re-assess the client’s linking profile in comparison to their competitors to ensure the right amount of off page work is being done in order to compete with the competitors on page one.

If you want your website to be found online then contact Funky Digital today!